Mexico City, March 23, 2026. — With the aim of strengthening financial education and promoting informed economic decision-making, Profuturo participated in Global Money Week 2026, in alliance with the Interactive Museum of Economics (MIDE), consolidating its role as a strategic partner for financial education in Mexico.
Initiatives like Global Money Week allow us to provide practical tools that help Mexican families act today thinking about their Future Self, strengthening their long-term financial peace of mind and security.
Within the framework of this event, Profuturo also participated in the 'Navigator' dynamic. Profuturo's participation in Global Money Week included educational activities and interactive experiences aimed at strengthening financial decision-making. The collaboration with MIDE and participation in Global Money Week are part of Profuturo's comprehensive strategy to promote financial education and contribute to the financial peace of mind of Mexicans.
During the conference 'The Judgment of 2035: decisions that build your future,' participants reflected through the metaphor of a trial on the impact of today's decisions on building the 'Future Self.'
Also, the 'Women at the Wheel of the Economy' initiative took place, an experience of collective reflection and creation around the role of women in the economy. The ideas generated were artistically embodied in an automobile, giving rise to a piece that highlights their importance in finance.
The artwork will be on display at the museum for three months as part of its educational offering. Profuturo's participation in Global Money Week is part of a continuous strategy aimed at driving financial education in Mexico.
Furthermore, Profuturo was recognized in 2025 as the only Afore to meet, for the third consecutive year, 100% of the criteria of the Financial and Pension Education Census of CONSAR, validating the quality of its content and tools.
This collaboration reaffirms the commitment of both institutions to provide practical tools that contribute to the financial peace of mind of Mexican families. Global Money Week is an international campaign promoted by the Organization for Economic Cooperation and Development (OECD) that promotes the development of financial skills from an early age.
In this context, Profuturo's participation helps to expand access to content and experiences that promote better financial habits. The session addressed topics such as the importance of habits, setting goals, and using a budget as key elements to strengthen financial planning.
According to Eduardo Mouret, Director of Strategy and Organizational Transformation at Profuturo: 'At Profuturo, we are convinced that financial education is fundamental for people to make informed decisions and build financial peace of mind throughout their lives.' As part of these efforts, it has developed experiences such as the 'Your Future Self®' room, in addition to maintaining a multi-channel strategy through its portal, social networks, and the Profuturo Asesora platform —with over 3.7 million visits—, complemented by internal initiatives that strengthen the financial capabilities of its employees and promote replicating this knowledge in their families and communities.
With its participation in Global Money Week 2026, Profuturo reaffirms its leadership in promoting financial education in Mexico, driving the development of financial skills of Mexicans that allow them to make informed decisions, as well as strengthen their economic security. Likewise, and since MIDE assumed the national coordination of this initiative in 2021, the accumulated reach exceeds 5 million participants.
